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A Paid Engagement Ad connects a Meta click-to-message ad to your sales agent. Use it to help customers choose products or qualify leads from paid traffic.

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Requirements

You can configure and preview a draft before you connect Meta. Connect a Meta ad account to load campaigns, ad sets, and pixels. A paid Meta connection is required before publication. Your workspace must also allow the Meta ad channel. The builder shows a connection gate when the connection lacks required access.

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Configure the flow

1

Select the flow type

Select Paid Engagement Ad under How leads reach Moshi.
2

Add the creative and ad details

Select the creative, headline, call to action, and other shown details.
3

Set the conversation

Add an opening greeting and the required questions or products.
4

Select Meta channels

Select the available messaging destination for the connected account.
5

Publish and launch

Test agent responses with a prepared flow in the Simulator before launch. Publish the Moshi flow and complete any required approval. Open Meta Ads Manager when available and publish the paused ad. Confirm delivery starts and test the ad’s customer entry point.
A Moshi flow is different from a Meta campaign, ad set, or ad. These Meta terms only describe objects inside Meta.

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Missing Meta access

Reconnect Meta when the builder shows an account or permission error. Ask your workspace owner to confirm channel access when the flow type is absent.