> ## Documentation Index
> Fetch the complete documentation index at: https://docs.moshi.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Definitions for Moshi flow, lead, qualification, and channel terms.

## Flow terms

| Term | Definition |
| - | - |
| Sales agent | Moshi's AI agent that uses your brand knowledge to answer questions and guide purchases or qualify leads. |
| Customer entry point | The ad, Instagram trigger, or website form that connects a customer to your flow. |
| Flow | A published Moshi experience with a goal, entry point, and conversation configuration. |
| Goal | The outcome selected in the builder. Current goals are Sales and Collect leads. |
| Flow type | The method that people use to reach Moshi. |
| Paid Engagement Ad | A flow that starts from a click-to-message Meta ad. |
| Listen on Instagram | A flow that starts from an Instagram keyword. |
| Embedded Form | A form that collects details and can start a conversation. |
| Stage card | A builder section that controls one part of a flow. |
| Published configuration | The read-only settings used by the published flow. |

## Lead terms

| Term | Definition |
| - | - |
| Lead | A person who interacts with a Moshi flow. |
| Score | A view that focuses on score and qualification information. |
| VIP | A high-priority lead in the VIPs view. |
| Qualification | The process that compares a lead with your target criteria. |
| Handoff | The transfer from a form into a messaging conversation or follow-up path. |
| Follow-up link | A link that Moshi can provide after collecting or qualifying a lead. |

## Channel terms

| Term | Definition |
| - | - |
| Meta | The connection used for supported Instagram and paid Meta features. |
| Instagram | A channel for comments and direct messages. |
| WhatsApp | A supported messaging handoff when the workspace has the required connection. |
| iMessage or SMS | A supported handoff option when the workspace has the required connection. |
| Sandbox | The Simulator channel used for test conversations. |
| Learning phase | The period after a Meta ad set is published or edited, during which Meta needs about 50 results in 7 days. See [Results](https://docs.moshi.ai/operate/results.md#learning-phase). |

## Meta object terms

`Campaign`, `ad set`, and `ad` describe objects in Meta.
Moshi uses `flow` for the customer experience that you build and test.


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